Most of our clients have achieved a top 10 search
engine placement or better using our search engine optimization
services. Keyword and net copy writing are our specialties. We would
love to help you achieve a top search engine ranking in the major
search engines and believe we can be of great assistance to you.
Please feel free to contact
us.
Keywords: Do’s and Don’ts
A search engine will use information contained
in your web page to add it to its index. Users who visit search
engines will enter search words or combinations of words (search
phrases) to find web pages having content they want to find. The
Internet contains millions of web pages and getting traffic to your
site requires that your site be at or near the top of the list of
pages found in a search. In order to optimize your web pages to
achieve high search engine positioning, it is necessary to understand
a few vital facts.
Use of Keywords
Keywords and keyword phrases must occur often and
near the beginning of the TITLE tag, the DESCRIPTION and KEYWORDS
meta tags and the body of your web pages.
The more frequent the keywords appear and the
nearer they appear to the beginning of the tags and pages, the greater
the chance of achieving high search engine positioning.
The tags that are most important for page optimization
are (in the following order):
1.
The TITLE tag
Example: <TITLE>Plumbing
Supplies Company</TITLE>
This is the most important tag on your web page.
It should begin with the most important search
phrase users will enter to find your site. It is more important
than the content and it is more important than the description or
keywords meta tags. Users searching for “plumbing supplies”
will stand a greater chance of finding your site using the above
title than if it were:
<TITLE>Plumbing
Supply Company</TITLE>
2. The DESCRIPTION meta
tag
Example:
<META NAME=”description” CONTENT=”Plumbing supplies
for home and industry.”>
Use a plain English sentence of no more than 40
words for your description. Again, the description should begin
with the most important keywords. Search engines will use the contents
of this tag to display results of a search. If there is no description
meta tag then the search engine will attempt to build one from the
content at the top of the body of the page. Words like “BackNextProductsSupport”
wont mean anything to users reading search results. Also do not
use a list of keywords as a description. Search engines will see
this as an attempt to achieve a high ranking and will probably penalize
you and your site may appear much lower on the list as a result.
Although the keywords meta tag is important, most
search engines will derive keywords from the actual content of web
pages. Nevertheless, you should include the keywords meta tag in
all pages you want indexed. Do not “spam” the search engines
by repeating keywords. If you do you will most likely be penalized
with a lower ranking or even banned altogether. Additionally, only
use keywords that appear in the actual content of the page. If the
search engines detect that you are trying to score a high ranking
by using keywords that have nothing to do with the content of the
page then you risk being penalized or banned.
Although having a lesser importance than the above
tags the <ALT> tag should also be used to achieve sufficient
keyword density.
Keyword Density and Copy Writing
Keywords and keyword phrases must occur often and
near the top the body of your web pages to be indexed. The more
frequent the keywords appear and the nearer they appear to the beginning
of the page, the greater the chance of high search engine placement.
Effective use of keywords in the body of the page is the second
most important factor for high search engine placement. As discussed
above the <TITLE> tag is the most important.
The Home Page is The Most Important Page
The home page should contain the greatest concentration
of keywords. If a user searches for “plumbing supplies”
make sure that the phrase “plumbing supplies” appears
on the home page. Search engines will list in order of importance
all the sites having content related to the search phrase entered
by the user. If the phrase “plumbing supplies” appears
in one of the pages of your site, then the search engines will place
a greater importance on your site and it will stand a much greater
chance of getting a higher ranking if the phrase also appears on
the home page.
The goal of the webmaster is to discover the best
keywords to use in your content and meta tags. Try to figure out
the search words and phrases users would enter to find your site.
Dont Use an Image for the Body of Your Page
Since search engines use the actual content (words)
of your page as a basis for indexing, never use an image as the
main content of your page. Doing so will reduce your chances of
high search engine positioning.
Use Search Phrases
Using the above tags as a guide, a user may type
“plumbing supplies” in a search engine. This is a search
phrase because it is more than one word. Most users use search phrases
or keyword combinations, not single words.
Do Not Use Hidden Text
Never attempt to hide text to achieve greater keyword
density by making it the same color as the background or use any
similar “trick” to fool the search engines. Doing so only
risks your site being banned from the search engines. Always be
up front and straightforward in your web page design. Never attempt
to hide anything from the search engines. These tricks usually backfire.
If you would like professional help with your meta
tags and search engine optimization, please feel free to contact
us.
