The Top 10 Pay-Per-Click Search Engines
By Sue Doughty |
"Pay-per-click" search engines charge
advertisers on a per-click basis for keywords used in a search query.
You are only charged if the user clicks on your link. The idea of
a pay-per-click service is to bid for the top positions in order
to take advantage of traffic coming to these search engines.
The top 10 pay-per-click search engines listed
below are some of the major players in the industry at this time.
Except for Google, these are not free search engines. I have listed
them in order of their significance in terms of potential traffic.
Overture and Google, are the most expensive but the others allow
you to be highly competitive with your bids, thus giving you a chance
to achieve a high placement in the search engines.
1. Overture.com
is by far the biggest and most popular. Overture search results
reach 75% of all Internet users through partnerships with AOL, Yahoo,
MSN, Lycos, AltaVista and Netscape. Overture receives 2 billion
search queries per month. By bidding on a top 3 position in Overture,
you may find yourself paying handsomely for the keywords you want.
This is because of Overture's tremendous popularity, but it can
secure you a top 3 position in their entire partner sites, especially
Yahoo if your bid is right.
Minimum bid: $0.05 per click. Monthly minimum spend: $20.00. Highly
Recommended.
2. Google.com
is a major search engine. It is not considered a pay-per-click search
engine per se. You can achieve top rankings in Google using their
free submission service. It is possible to achieve top positions
with the diligent use of search engine optimization techniques.
Google recently began a program called AdWords Select, which allows
you immediate placement once you sign up and bid. They recently
have partnered with AOL who is leaving Overture. Next to Yahoo,
it is by far the best search engine.
All that is needed is $5.00 to open your account. Highly recommended.
3. 7Search.com
has a network that covers over 700 search engines and over 35% of
the top 150 search engines in English-speaking countries. According
to independent traffic ranker Alexa.com, 7Search.com is the second
most visited pay-per-click search engine.
Minimum bid: $0.01. Monthly minimum spend: none.
Highly Recommended.
4. Ah-Ha.com
is a leader in the online advertising market. Pay Per Click listings
continue to be the most effective type of online marketing. Through
ah-ha.com, you'll have access to over 1.2 billion searches per month
and over 40 million unique visitors. ah-ha.com drives only relevant
traffic through their distribution channels which consists of over
400 high-quality search partners. Some examples are: Dogpile.com,
Infospace.com, Juno.com, MSN.com, Classmates.com, Jupiter Media,
and Galaxy.com, etc. ah-ha.com's listings are see by over 50% of
the internet's users. Bid on any keyword for as little as $0.05
per click. ah-ha.com requires no minimum monthly spend and their
Account Management System and customer service is world-class!!!
Minimum bid: $0.05. Monthly minimum spend: none.
Highly Recommended.
5. Findwhat.com
drives quality search leads to your site. Partnerships include Excite.com,
Webcrawler, CNET's Search.com, MetaCrawler, Dogpile, and many others.
Minimum bid: $0.05. Monthly minimum spend: none.
Highly Recommended.
6. Kanoodle.com
has been serving pay-per-click listings for over 2 years. Currently
it receives 410 million searches per month through partners like
AskJeeves, Lycos, CNET, Dogpile.com, NetZero, Metacrawler.com, Mamma.com,
plus 9,700 other search enabled sites.
Minimum bid: $0.05. Monthly minimum spend: none.
Highly Recommended.
7. Bay9.com
can drive targeted customers to your site with their pay-per-click
program. Search listings are not restricted to English words, so
you can bid on search terms in any language.
Minimum bid: $0.03. Monthly minimum spend: none.
Recommended.
8. Brainfox.com
has a primary directory that is directly derived from the DMOZ (Open
Directory) project and all paid listings are offered by BrainFox's
own competitive pay-per-click service.
Minimum bid: $0.001 (one tenth of one cent). Minimal
Initial Deposit: $5.00. Recommended
9. Sprinks.com
is a pay-per-click search engine which also provides placement on
the topic specific listings at About.com Guide Sites. Minimum starting
account is $100 but traffic is good here, especially if you obtain
a high ranking in About.com. Sprinks is the only pay-per-click engine
to offer placement within high-traffic content-based pages of top
Internet properties like About.com.
Minimum keyword bid: $0.05. Minimum Content Sprinks
bid: $0.20. Recommended.
10. GoClick.com
handles over 40 million targeted searches per month.
Minimum bid: $0.01. Minimum monthly spend: none.
Recommended
There are many more pay-per-click search engines
in the USA and Internationally, but I have only listed 10 here.
The above information is not guaranteed to be accurate or complete
and may change at any time.
We recommend Go
Toast, an exceptional piece of software to manage bids. Setting
up multiple accounts, choosing keywords and managing your bids can
be very time consuming. If you prefer to set up your own accounts
and keywords, you can do it all here. You may want to consider using
our professional service rather than doing it yourself. Contact
us if you need help setting up accounts and managing your bids.
We are very reasonable.
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Sue Doughty is the Marketing Director of Studio 1 Design and Hosting
and has over 15 years experience in her field. Her advice in the
area of search
engine optimization has helped businesses achieve high search
engine placement and success on the Internet. Visit Studio1
Design and Hosting on the Web at http://www.studio1webdesign.com,
email .
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